In 2019, however, only 15 first-timers reached the top 10, and 2021 had the lowest number of new entrants this millennium: just 13.” From 2001 to 2004, over 30 first-timers cracked the top 10 annually. But the number of new acts vaulting into the top 10 of the Hot 100 has declined precipitously in the last few years. “There are many ways to judge - and argue over - what ‘breaking’ means today label executives tend to use streaming numbers as a barometer, while most managers prefer to look at ticket sales. ‘Everyone’s an artist, but almost nobody’s breaking.” “‘It’s a bigger and more level playing field, and everything is getting lost,’ says Chris Anokute, who co-manages Muni Long. Let’s start with the statistics, tracks, where the chart is much more reliable: The head of promotion made more money than everybody at the label other than the president. Whew, when the labels are saying it you know it must be true. “‘A No. 1 radio song doesn’t mean fuck anymore,’ laments one longtime A&R executive.” That was the majors’ domain, they controlled it. Streams are king and on that chart physical and files mean more, but even worse, acts release vinyl to bump their numbers and everywhere you see they’re number one, but not in the eyes (and ears) of the public.Īnd then there’s that fiction that terrestrial radio still counts. Today it’s all about streaming longevity, and there is none with Beyonce.Īs for the “Billboard” album chart, ignore it completely, It doesn’t reflect reality. Now in the old paradigm they would have sold millions of albums immediately, based on the mania, but today that paradigm is dead. This is what we’ve been waiting for, a glorified superstar firing on all cylinders.Ĭheck the Spotify Top 50, there’s not a SINGLE Beyonce song! Not one! Queen Bey has come down from her throne with her miraculous creations which all the “tastemakers” have frothed at the mouth over. But the powers-that-be keep telling us they can make it stick, when they cannot. Culture moves incredibly quickly, and almost nothing sticks. Yesterday’s meme is sophomoric today, if you employ it you look bad. And today it’s nearly impossible to gain traction, which really means an audience. In every walk of life, the boomer-owned institutions profess the inaccurate claim that we live in one homogenous society upon which they exert control. You know it’s the truth when the mainstream press locks on to the story. “Too Many Songs, Not Enough Hits: Pop Music Is Struggling to Create New Stars – Execs say that a deluge of new music - and the difficulty of influencing TikTok’s algorithm - has made building an audience harder than ever for new acts.”:
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